Tuesday, April 26, 2011

Take Care of the Goose

"Who really signs your paycheck?" I asked one young man one the front row of my "Passion for Service" workshop. He looked up a bit perplexed and said, "I don't know... it's direct deposited." 

The answer I was hoping to hear was, "the customer." It's a customer that signs our paycheck.  In some companies I work with, it's almost like the customer has become an interruption in their busy day. What?  Customers are the reason that we exist as a business.  Remember the parable of the goose that laid the golden egg.  If you’ve got a goose that lays golden eggs, what do you do?  You take extremely good care of the goose.  The customer is the goose that lays the golden egg.  What should be our #1 priority each day? Take care of the goose.

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